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Position Nº 05SKINCARE / MENAStatus: Settled

Esthederm

Built a GCC market-entry playbook for a premium French skincare brand competing with Bioderma, La Roche-Posay and CeraVe.

Realized returns

Branded search volume lift over 90 days
Retail sell-through at key MENA distributors
CPC range on category-defining terms

The order

Esthederm has 40 years of clinical credentials and heritage but weak consumer-facing brand equity in the Gulf, where Bioderma, La Roche-Posay and CeraVe own pharmacy-skincare mindshare. The risk wasn't visibility, it was being lumped into the 'pharmacy basics' bucket and competing on price against bigger media budgets. The brand needed a position that earned premium pricing without leaning on heritage alone.

How it was won

  1. 01

    Positioned around 'photo-age science' as a distinct sub-category from sensitive-skin and clean-beauty conversations

  2. 02

    KOL-seeded with MENA beauty editors and dermatology-adjacent creators before any paid amplification, so paid reads as confirmation, not introduction

  3. 03

    Built an editorial before/after photography library, not product flatlays, for both organic and paid

  4. 04

    Synced Meta conversion campaigns to in-store promotions at Boots UAE, Faces and Ounass

Worked with

  • Meta Ads
  • KOL Seeding
  • Brand Positioning
  • Retail Sync (Boots/Faces/Ounass)
  • Branded Search

Adjacent positions

Position Nº 06 · HEALTH DTC / EU

Komforten

Rebranded a pain-support DTC for European expansion without a single 'wellness' or 'cure' claim.

Open

Position Nº 01 · PHARMA / MENA

Roche Diabetes Care

Launched an AI-enabled CGM across four Gulf markets under MOHAP and SFDA pharma rules.

Open

Want returns like these on your book?

Two retainer seats open for the Q3 2026 series.

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