AVAILABLE — 2 RETAINER SLOTS FOR Q3 2026

Eight years. Forty-plus brands. $1.43M deployed across Meta, Google, TikTok and Snapchat. Plus the tracking stacks, AI automations, and internal tools that make the ad spend actually work.

Ad Spend Managed
$1.43M+
Brands Scaled
40+
Peak ROAS
10x+
Since 2018
8+ YR
THE FULL STACK

Three layers. One operator.

Most people run ads. Some build systems. Almost no one does both. I run all three layers under one retainer.

LAYER 01

Paid Media

Every platform where intent lives. Planned, bought and scaled in-house.

MetaGoogleYouTubeTikTokLinkedInSnapchatXRedditQuora
LAYER 02

Build & Systems

The infrastructure that makes ad spend actually convert.

Landing PagesGA4GTMLooker StudioGHLFunnelishClickUpServer-side Tracking
LAYER 03

AI Automation

Production AI pipelines. Not ChatGPT wrappers.

Claude CodeCursorClaude APIMake.comn8nApifyAI Agents
Brands
40+
Verticals
4
Regions
4
HEALTHCARE & PHARMAMENA + EU
Roche CGM
Bioderma
Esthederm
Komforten
Voshell's Pharmacy
Soleil Pharmacy
FuturLift
FASHION, BEAUTY & DTCGulf + South Asia
Shaffer
8thLining
Vera World
Lavusha
We Care Cosmetics
TECH & SAASEU + APAC
ExtreemTek (NL)
FileShift
Plant Care
Synapse Trading
Zecom
REAL ESTATE, FINTECH & GOVMulti-region
Global Marketing & Developers
KPITB
ZakCity
DealsDirect
Suno FM 96
FLAGSHIP CASE STUDIES

Six projects that define how I work.

01 / PHARMA / MENA

Scaled a CGM brand across four Gulf markets under pharma ad restrictions.

MENA pharma brands can't use standard YouTube or Meta targeting because of HCP vs patient audience regulations. Most agencies in the region don't know these rules exist, which is why their pharma campaigns get paused. Roche needed a media plan that worked across UAE, KSA, Kuwait and Qatar simultaneously, while staying compliant end to end.

MetaGoogle AdsYouTubeDVC VideoPharma ComplianceMedia Planning
4 Markets
Launched simultaneously under pharma compliance
10x+
ROAS range on retargeting segments
100%
HCP-safe channel placement rate
Roche Diabetes Care
02 / LUXURY FASHION / PK

Positioned a custom menswear brand as the definitive luxury option using 3D body scan tech as the hook.

Pakistan's luxury menswear category is crowded with traditional tailors claiming craftsmanship. 8thLining had a real differentiator (3D body scanning for perfect fit) but no one in market understood what it meant or why it mattered. The brand needed a narrative that made the tech feel premium, not gimmicky.

Meta AdsGoogle LocalCreative StrategyPositioning
+230%
Lift in store foot traffic during campaign window
+45%
Uplift in order volume
3x
Reduction in cost per consultation booking
8thLining
03 / FASHION / GULF + PK

Orchestrated a Ramadan and Eid campaign window under fixed budget, fixed deadline, and fixed inventory.

Shaffer's Ramadan and Eid sell-through is where the fiscal year gets made or missed. The constraints are brutal: inventory is locked three months before, media budget can't expand mid-campaign, and Eid timing is non-negotiable. Most agencies overspend early and run out of budget in the final three days when CPMs spike.

Meta AdsTikTokWhatsApp CommerceBudget PacingCreative Strategy
+55%
YoY revenue uplift through campaign window
3.2x
Return on final-week conversion spend
28%
Share of total annual sales compressed into 24 days
Shaffer
04 / SKINCARE / MENA

Scaled a legacy French skincare brand in MENA with a PMax and Meta Catalog combination.

Bioderma has strong brand recognition in Europe but is mid-awareness in Gulf markets. The challenge wasn't demand generation, it was capture: existing intent was bleeding to competitors at the point of purchase because the brand wasn't bidding aggressively on its own category terms or running dynamic product ads at scale.

Google PMaxMeta CatalogDCOFeed Optimization
17x+
Peak campaign ROAS on PMax category segments
+45%
CTR lift vs previous agency benchmarks
-30%
Blended CPA across the first 60 days
Bioderma
05 / SKINCARE / MENA

Built a market entry playbook for a premium French skincare brand in the Gulf.

Esthederm needed to establish a distinct position in a skincare category dominated by Bioderma, La Roche-Posay, and CeraVe. The brand has strong clinical credentials and heritage but weak consumer-facing brand equity in MENA. The risk was getting lumped into the 'pharmacy skincare' bucket and competing on price.

Meta AdsInfluencer StrategyPositioningRetail Sync
+3x
Branded search volume lift over 90 days
+65%
Retail sell-through at key MENA distributors
Sub-$2
CPC range on category-defining terms
Esthederm
06 / HEALTH DTC / EU

Rebranded a pain support e-commerce business for European market expansion.

Komforten operates in a category crowded with two types of players: utility brands with no story, and wellness brands promising cure-all relief. The owner wanted to reject both. The mandate was to build a brand that could hold its ground in European English-speaking markets without normalizing pain or promising outcomes it couldn't deliver.

Brand StrategyPositioningDTCAgency Governance
1 Brand Book
End to end, agency-proofed for external partners
6 Docs
Covering email, SEO, content, paid, photography, voice
Live Q3
European English-speaking market launch on track
Komforten
SELECTED ADDITIONAL WORK

Shorter engagements. Same operator.

Vera World

CTR of 8.4% on a luxury fashion catalog (category avg 2-4%).

Luxury eCom / Gulf
ExtreemTek (NL)

Full marketing stack for FileShift and Plant Care across Meta, Google App Campaigns and ASO.

App Marketing / EU
Lavusha

Cold-start Eid campaign on realistic PKR budget with first-party data setup.

Lawn Fashion / PK
FuturLift

AI chatbot and funnel automation reducing manual workload 60%, lifting bookings 42%.

Aesthetic Clinics / PK
Voshell's Pharmacy

Digital rebrand and CRM automation, 55% traffic lift and 40% repeat purchase uplift.

Healthcare / US
Soleil Pharmacy

SEO and localized campaigns driving 50% organic traffic lift.

Healthcare / US
Synapse Trading

LinkedIn and email outreach hitting 15.2% conversion lift, 45% lead generation uplift.

B2B SaaS
KPITB

Large-scale digital summit campaigns, record participant registrations for a government IT board.

Government / PK
We Care Cosmetics

Meta and TikTok paid media with creative strategy for cold-start product launches.

Beauty DTC
SERVICES

Three pillars. One operator on every account.

PILLAR 01

Paid Media

I run the ads. Meta, Google, TikTok, Snapchat and YouTube.

Full-funnel media buying with platform-level expertise. I set up, optimize, and scale. Not a media planner who hands off to executors. I execute.

Scope
  • Media strategy and channel selection
  • Campaign architecture and audience design
  • Creative briefs and ad copy direction
  • Tracking, attribution, and pixel setup
  • Weekly optimization and monthly reporting
  • MENA healthcare and pharma compliance expertise
Ideal for

Brands spending $10K-$100K/month on paid media who need an operator, not an account manager.

Investment

Starting from $650/month

PILLAR 02

Build & Systems

I build the infrastructure that makes paid media actually work.

Most agencies can't do this. Landing pages, tracking stacks, internal tools, CRM workflows. The plumbing that determines whether ad spend converts.

Scope
  • Landing pages (Next.js, React, Shopify custom)
  • GA4, GTM, Meta Pixel, CAPI, server-side tracking
  • Custom dashboards (Looker Studio, custom React)
  • CRM workflows (HubSpot, Klaviyo, custom)
  • Internal tools and agency SOPs
  • API integrations (Meta, Google, Apify, Anthropic)
Ideal for

Brands hitting attribution issues, measurement gaps, or needing custom tools their agencies can't build.

Investment

Project-based from $1,650 or retainer add-on

PILLAR 03

AI Automation

Production AI, not ChatGPT wrappers. I ship real automation.

Built my first voice-to-task system in 2023. Built a crypto trading calculator with Fibonacci R-multiples. Built automations with Claude API in production. I don't demo AI, I deploy it.

Scope
  • Voice-to-task and voice-to-CRM workflows
  • AI-powered content pipelines (Anthropic API)
  • Competitive intel scraping (Apify + custom parsing)
  • Automated reporting and anomaly detection
  • Claude Code agents for recurring ops
  • Custom AI tools for internal team use
Ideal for

Operations-heavy brands and agencies who want to compress manual work with durable automation.

Investment

Project-based from $2,000

HOW I WORK

Five rules. No exceptions.

  1. 01

    Numbers before adjectives.

    If I can't measure it, I won't pitch it. Every campaign starts with what 'working' actually looks like in math.

  2. 02

    Operator, not account manager.

    I run the ad accounts myself. I'm not handing your brand to a junior while I host strategy calls.

  3. 03

    Realistic expectations over borrowed ones.

    Cold-start campaigns don't hit 10x in week one. I'll tell you what's actually possible with your budget, audience, and timing. Even when it costs me the deal.

  4. 04

    Build the infrastructure, don't rent it.

    Agencies that can't write code are limited to what platforms give them. I write code. That means custom tracking, custom dashboards, custom automation. The stuff your competitors can't replicate.

  5. 05

    Direct communication or no communication.

    No decks where a Slack message works. No meetings where an email works. I respect your time because my clients pay for output, not performance.

CONTACT

Let's work.

Two retainer slots open for Q3 2026. If your brand spends at least $10K/month on paid media and you want an operator, not an account manager, this is the one.