CTR of 8.4% on a luxury fashion catalog (category avg 2-4%).
Eight years. Forty-plus brands. $1.43M deployed across Meta, Google, TikTok and Snapchat. Plus the tracking stacks, AI automations, and internal tools that make the ad spend actually work.
- Ad Spend Managed
- $1.43M+
- Brands Scaled
- 40+
- Peak ROAS
- 10x+
- Since 2018
- 8+ YR
Three layers. One operator.
Most people run ads. Some build systems. Almost no one does both. I run all three layers under one retainer.
Paid Media
Every platform where intent lives. Planned, bought and scaled in-house.
Build & Systems
The infrastructure that makes ad spend actually convert.
AI Automation
Production AI pipelines. Not ChatGPT wrappers.
- Brands
- 40+
- Verticals
- 4
- Regions
- 4
Six projects that define how I work.
Shorter engagements. Same operator.
Full marketing stack for FileShift and Plant Care across Meta, Google App Campaigns and ASO.
Cold-start Eid campaign on realistic PKR budget with first-party data setup.
AI chatbot and funnel automation reducing manual workload 60%, lifting bookings 42%.
Digital rebrand and CRM automation, 55% traffic lift and 40% repeat purchase uplift.
SEO and localized campaigns driving 50% organic traffic lift.
LinkedIn and email outreach hitting 15.2% conversion lift, 45% lead generation uplift.
Large-scale digital summit campaigns, record participant registrations for a government IT board.
Meta and TikTok paid media with creative strategy for cold-start product launches.
Three pillars. One operator on every account.
Paid Media
I run the ads. Meta, Google, TikTok, Snapchat and YouTube.
Full-funnel media buying with platform-level expertise. I set up, optimize, and scale. Not a media planner who hands off to executors. I execute.
- Media strategy and channel selection
- Campaign architecture and audience design
- Creative briefs and ad copy direction
- Tracking, attribution, and pixel setup
- Weekly optimization and monthly reporting
- MENA healthcare and pharma compliance expertise
Brands spending $10K-$100K/month on paid media who need an operator, not an account manager.
Starting from $650/month
Build & Systems
I build the infrastructure that makes paid media actually work.
Most agencies can't do this. Landing pages, tracking stacks, internal tools, CRM workflows. The plumbing that determines whether ad spend converts.
- Landing pages (Next.js, React, Shopify custom)
- GA4, GTM, Meta Pixel, CAPI, server-side tracking
- Custom dashboards (Looker Studio, custom React)
- CRM workflows (HubSpot, Klaviyo, custom)
- Internal tools and agency SOPs
- API integrations (Meta, Google, Apify, Anthropic)
Brands hitting attribution issues, measurement gaps, or needing custom tools their agencies can't build.
Project-based from $1,650 or retainer add-on
AI Automation
Production AI, not ChatGPT wrappers. I ship real automation.
Built my first voice-to-task system in 2023. Built a crypto trading calculator with Fibonacci R-multiples. Built automations with Claude API in production. I don't demo AI, I deploy it.
- Voice-to-task and voice-to-CRM workflows
- AI-powered content pipelines (Anthropic API)
- Competitive intel scraping (Apify + custom parsing)
- Automated reporting and anomaly detection
- Claude Code agents for recurring ops
- Custom AI tools for internal team use
Operations-heavy brands and agencies who want to compress manual work with durable automation.
Project-based from $2,000
Five rules. No exceptions.
- 01
Numbers before adjectives.
If I can't measure it, I won't pitch it. Every campaign starts with what 'working' actually looks like in math.
- 02
Operator, not account manager.
I run the ad accounts myself. I'm not handing your brand to a junior while I host strategy calls.
- 03
Realistic expectations over borrowed ones.
Cold-start campaigns don't hit 10x in week one. I'll tell you what's actually possible with your budget, audience, and timing. Even when it costs me the deal.
- 04
Build the infrastructure, don't rent it.
Agencies that can't write code are limited to what platforms give them. I write code. That means custom tracking, custom dashboards, custom automation. The stuff your competitors can't replicate.
- 05
Direct communication or no communication.
No decks where a Slack message works. No meetings where an email works. I respect your time because my clients pay for output, not performance.
Let's work.
Two retainer slots open for Q3 2026. If your brand spends at least $10K/month on paid media and you want an operator, not an account manager, this is the one.