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Position Nº 06HEALTH DTC / EUStatus: Open

Komforten

Rebranded a pain-support DTC for European expansion without a single 'wellness' or 'cure' claim.

Realized returns

End to end, agency-proofed for external partners
Covering email, SEO, content, paid, photography, voice
UK, IE and NL English-speaking launch on track

The order

Pain-support DTC is a category split between two failure modes: utility brands with no story, and wellness brands promising cure-all relief. The owner refused both. The brief was a brand that could enter UK, IE and NL English-speaking markets without normalizing pain, without promising outcomes the product can't deliver, and without bleeding into the broader wellness-lifestyle aesthetic. The deliverable wasn't a logo, it was an enforcement system.

How it was won

  1. 01

    Brand book that explicitly bans 'relief culture' language (no 'cure', no 'miracle', no lifestyle shots)

  2. 02

    Six enforcement documents — email, SEO, content, paid, photography, voice — sized for hand-off to external agencies

  3. 03

    Product photography system rebuilt around utility-as-design-language, not aspirational lifestyle

  4. 04

    Paid-social funnel framework that prioritises trust signals (clinical adjacency, certifications, founder voice) over emotional urgency

Worked with

  • Brand Strategy
  • Positioning
  • DTC
  • Agency Governance
  • EU Expansion

Adjacent positions

Position Nº 01 · PHARMA / MENA

Roche Diabetes Care

Launched an AI-enabled CGM across four Gulf markets under MOHAP and SFDA pharma rules.

Open

Position Nº 02 · LUXURY FASHION / PK

8thLining

Made 3D body-scan tailoring the category-defining proof point for a Karachi-Lahore luxury menswear brand.

Open

Want returns like these on your book?

Two retainer seats open for the Q3 2026 series.

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