- Client
- 8thLining
- Vertical
- LUXURY FASHION / PK
- Channels
- Meta Ads, Google Local, Creative Strategy
The problem
Pakistan's luxury menswear category is crowded with traditional tailors claiming craftsmanship. 8thLining had a real differentiator (3D body scanning for perfect fit) but no one in market understood what it meant or why it mattered. The brand needed a narrative that made the tech feel premium, not gimmicky.
The approach
- 01
Rebuilt positioning around 'measured, not guessed' — tech-forward but warm
- 02
Executed full-funnel geo-targeted campaigns around the flagship store
- 03
Ran creative split between lifestyle storytelling and product demo (3D scan in action)
- 04
Built a retargeting ladder from store visit to consultation booking
The numbers
- +230%
- Lift in store foot traffic during campaign window
- +45%
- Uplift in order volume
- 3x
- Reduction in cost per consultation booking
Other work to chew on.
Orchestrated a Ramadan and Eid campaign window under fixed budget, fixed deadline, and fixed inventory.
Shaffer's Ramadan and Eid sell-through is where the fiscal year gets made or missed. The constraints are brutal: inventory is locked three months before, media budget can't expand mid-campaign, and Eid timing is non-negotiable. Most agencies overspend early and run out of budget in the final three days when CPMs spike.
Scaled a legacy French skincare brand in MENA with a PMax and Meta Catalog combination.
Bioderma has strong brand recognition in Europe but is mid-awareness in Gulf markets. The challenge wasn't demand generation, it was capture: existing intent was bleeding to competitors at the point of purchase because the brand wasn't bidding aggressively on its own category terms or running dynamic product ads at scale.
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