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Position Nº 02LUXURY FASHION / PKStatus: Settled

8thLining

Made 3D body-scan tailoring the category-defining proof point for a Karachi-Lahore luxury menswear brand.

Realized returns

Lift in store foot traffic during campaign window
Uplift in order volume
Reduction in cost per consultation booking

The order

Pakistan's luxury menswear category is loud with traditional tailors all claiming craftsmanship. 8thLining had a real differentiator (a 3D body scanner capturing 200 measurements per session) but no one in market understood what that meant or why it mattered. Worse: tech-forward tailoring is a category that reads as gimmicky if executed wrong. The brand needed a story that earned premium pricing without leaning on tech-bro language.

How it was won

  1. 01

    Repositioned around 'measured, not guessed' — leading with fit precision, not the technology

  2. 02

    Built a geo-fenced full-funnel around the flagship store with retargeting ladders from foot-traffic intent to consultation booking

  3. 03

    Split creative between editorial lifestyle and procedure demo (3D scan in action), never mixed in the same ad

  4. 04

    Closed-loop attribution from in-store consultation bookings back to ad set via UTM-tagged Calendly and GTM dataLayer events

Worked with

  • Meta Ads
  • Google Local + PMax (Stores)
  • Geo-fenced Targeting
  • Positioning
  • Retail Attribution

Adjacent positions

Position Nº 03 · FASHION / GULF + PK

Shaffer

Compressed a year of fashion revenue into a 24-day Ramadan-Eid window with fixed budget and locked inventory.

Open

Position Nº 04 · SKINCARE / MENA

Bioderma

Stopped a French dermo-cosmetic brand from leaking GCC intent to competitors at the point of purchase.

Open

Want returns like these on your book?

Two retainer seats open for the Q3 2026 series.

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