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Position Nº 03FASHION / GULF + PKStatus: Settled

Shaffer

Compressed a year of fashion revenue into a 24-day Ramadan-Eid window with fixed budget and locked inventory.

Realized returns

YoY revenue uplift through campaign window
Return on final-week conversion spend
Share of total annual sales compressed into 24 days

The order

Shaffer's fiscal year is made or missed inside the Ramadan-Eid window. Inventory is locked three months ahead. Media budgets can't expand mid-flight. Eid timing is non-negotiable. Most agencies blow the budget early and run out of money in the final 72 hours, when CPMs spike 2-3x and intent peaks. The mandate was a campaign that paced like a treasury operation, not a creative brief.

How it was won

  1. 01

    Front-loaded awareness across days 1-14 at lower CPMs, before the cultural-peak spend war

  2. 02

    Shifted ~60% of total budget into the final 10 days, with daily budget rules tied to live CPM volatility, not the calendar

  3. 03

    Ran fully separate Meta and TikTok funnels with platform-native creative, no cross-posted assets

  4. 04

    Stood up a WhatsApp Business catalog as a parallel direct-to-order rail, bypassing site-checkout drop-off

Worked with

  • Meta Ads
  • TikTok
  • Snapchat MENA
  • WhatsApp Commerce
  • Budget Pacing
  • Ramadan-Eid Window

Adjacent positions

Position Nº 04 · SKINCARE / MENA

Bioderma

Stopped a French dermo-cosmetic brand from leaking GCC intent to competitors at the point of purchase.

Open

Position Nº 05 · SKINCARE / MENA

Esthederm

Built a GCC market-entry playbook for a premium French skincare brand competing with Bioderma, La Roche-Posay and CeraVe.

Open

Want returns like these on your book?

Two retainer seats open for the Q3 2026 series.

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