Skip to content
All positions

Position Nº 04SKINCARE / MENAStatus: Settled

Bioderma

Stopped a French dermo-cosmetic brand from leaking GCC intent to competitors at the point of purchase.

Realized returns

Peak ROAS on branded-category PMax asset groups
CTR lift vs previous agency benchmarks
Blended CPA across the first 60 days

The order

Bioderma owns category awareness in Europe, but in the Gulf its shelf authority outpaces its digital intent capture. Demand wasn't the problem, demand was being intercepted. Existing 'sensibio' and 'atoderm' search intent was bleeding to category competitors and pharmacy retailers because the brand wasn't bidding aggressively on its own terms or running dynamic catalog ads at scale across Faces, BinSina and Life Pharmacy proximities.

How it was won

  1. 01

    Launched Google Performance Max with the catalog feed segmented by dermatological concern (sensitive, atopic, oily, sun) so each asset group could be measured discretely

  2. 02

    Ran Meta Advantage+ Catalog with DCO across six audience tiers, synced creative to GCC seasonal triggers (summer SPF, winter atopic flare)

  3. 03

    Built a retargeting ladder anchored on dermatologist-keyword searchers and PDP viewers

  4. 04

    Layered server-side Conversions API via Stape-hosted Server GTM to keep signal quality post-iOS and post-cookie

Worked with

  • Google PMax
  • Meta Advantage+ Catalog
  • DCO
  • Feed Segmentation
  • Server-side CAPI
  • Stape

Adjacent positions

Position Nº 05 · SKINCARE / MENA

Esthederm

Built a GCC market-entry playbook for a premium French skincare brand competing with Bioderma, La Roche-Posay and CeraVe.

Open

Position Nº 06 · HEALTH DTC / EU

Komforten

Rebranded a pain-support DTC for European expansion without a single 'wellness' or 'cure' claim.

Open

Want returns like these on your book?

Two retainer seats open for the Q3 2026 series.

Take my side